Robby J. Moss

Experienced communications specialist adept at developing and executing comprehensive marketing strategies, with a strong focus on digital marketing channels. Skilled in both traditional and digital approaches, I drive brand positioning, business development, and customer engagement. Proficient in analytics and CRM management, I optimize operational efficiency and inform strategic decision-making. Ready to bring valuable expertise to your team.

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What I Do

Although I bring a broad range of skills & competencies, here are just a few.

Paid Advertising

With a wealth of experience in the field, I specialize in crafting and optimizing pay-per-click strategies to maximize your ROI. From keyword research to ad copywriting and campaign management, I meticulously fine-tune every element to drive targeted traffic and conversions.

Light Web Development

While I may not hold the title of ‘developer,’ I built the website you’re currently navigating. I possess the capability to offer guidance or manage large-scale website projects effectively or build small-scale ones.

Email Marketing

I specialize in optimizing every aspect of your email campaigns. From crafting compelling content to fine-tuning delivery timing, A/B testing, and more. I ensure that each message resonates with your audience.

Marketing Analytics

Numbers don’t lie. I enjoy extracting actionable insights from data to drive informed decisions and optimize performance. From setting up robust tracking systems to interpreting complex metrics.

CRM Marketing/Automation

Transform your relationships and increase LTV. With a deep understanding of CRM systems and automation tools (Salesforce, HubSpot, etc.), I specialize in streamlining processes and driving personalized interactions at scale. From setting up customized workflows to orchestrating targeted campaigns.

Content Creation

With a passion for storytelling and a knack for creativity, I specialize in crafting written articles, engaging podcasts, and compelling videos that resonate with your audience. From concept to execution, I ensure that every piece of content aligns with your brand’s voice and objectives.

My Work

The section below highlights a couple of projects I’m particularly proud of. If you’d like to speak with any of the clients mentioned. Please let me know so I can connect you.

sovaSage

A leader in the obstructive sleep apnea space, I helped sovaSage relaunch their website, market themselves on social media, run email campaigns, webinars, and more.

sovasage.com

Alexandria Charts

A UPMC Enterprises Initiative, Alexandria Charts is a PaaS (platform as a service) that helps healthcare systems, digital health companies, and others supercharge their solution development time through the ingestion of unstructured data. Alongside my team, I helped Alexandria Charts flush out their messaging, website, and developed the branding.

alexandriacharts.com

UPMC Enterprises x Avista Therapeutics

One of my favorite projects was a video featuring UPMC Enterprises Translational Sciences and Avista Therapeutics. I was given an idea to “make a video” and this is the result. I spearheaded the project with the initial story boarding, narrative, logistics, and creative direction.

Content

As a creative at heart, I enjoy creating all types of content. From blog posts to podcasts, I love being able to tell stories on a variety of topics for a variety of different audiences. Read some of my previous work below.

Who I’ve Worked With

I’ve had the pleasure of working with some of the most innovative startups in healthcare. However, I’m industry agnostic and I’d love to assist you.

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