B2B Growth & RevOps Leader

Marketing that
shows up in pipeline

and ARR.

I'm Robby, a growth and RevOps leader from the Western PA rust belt. I build growth systems that tie marketing to pipeline and revenue, and I took Content Recovery Specialists from $3M to $20M+ ARR.

Head of Growth, Content Recovery Specialists Founder, Tough Terrain Media Pittsburgh, PA

$3M u2192 $20M+

ARR growth at Content Recovery Specialists

~9x

Monthly revenue, from $250K to $1.5M - $2.3M

35+

Franchise locations plus corporate stores under one marketing strategy

7+

Early-stage HealthTech ventures supported at UPMC Enterprises.
Husband Father of 3 Outdoorsman Former college football player

The person behind the pipeline

Western PA grit, applied to growth.

I grew up in the Western Pennsylvania rust belt, played college football and learned early that results come from showing up and doing the work.

Today I build growth systems and arm businesses with what they actually need in a marketing world full of bad advice.

Robby smiling in a ball cap and sunglasses while hiking Robby in a navy Titans uniform during a college football game Robby with his dad and a friend standing in front of the moose camp cabin Robby with arms outstretched on a rocky overlook above a harbor and city on a sunny day

What I do

Growth that leadership can measure.

01

Marketing leadership

I built and lead a 6-person marketing and sales team plus agency partners, with clear ownership, an operating rhythm and accountability for pipeline outcomes.

02

Pipeline & revenue accountability

A full-funnel model from spend to pipeline to revenue. Budget follows pipeline contribution and LTV, not activity volume.

03

Enterprise ABM

Named-account campaigns mapped to buying-committee stakeholders at national and global carriers and TPAs, run in step with enterprise sales.

04

Marketing ops & measurement

HubSpot Enterprise and Salesforce/Pardot, with lead scoring, routing and offline conversion tracking for a single view of the funnel.

Selected work

Growth systems, built end to end.

Bar chart showing Content Recovery Specialists growing from 3 million dollars to over 20 million dollars in ARR, with roughly 9 times monthly revenue growth and 35 plus franchise locations
Content Recovery Specialists

From $3M to $20M+ ARR

Aligned marketing and sales around enterprise accounts, a full-funnel measurement model and disciplined channel investment across 35+ franchise locations.

Robby with four colleagues smiling together at a UPMC Enterprises company launch
UPMC Enterprises

HealthTech venture launches

Go-to-market and marketing for over 7 early-stage ventures at once, from inception through commercial launch.

Diagram: Google Ads, HubSpot builds, website builds and automations combine into one connected growth system that produces pipeline and revenue
Tough Terrain Media

Strategy plus hands-on delivery

Go-to-market and RevOps advisory for B2B companies, plus the hands-on work: managed Google Ads, HubSpot implementations, website builds and automations.

Watch

Talks, demos and walkthroughs.

Translational Sciences: written, edited and produced by me for UPMC Enterprises
New video on the way!
FPO
New video on the way!
FPO

For hiring teams

The 30-second version.

The headline facts on one card. If you want the full detail, grab the resume.

Currently Head of Growth at Content Recovery Specialists. Founder of Tough Terrain Media (GTM and RevOps advisory).
Track record Grew the company from $3M to $20M+ ARR. Monthly revenue up ~9x, sustained at $1.5M-$2.3M
Leads A 6-person marketing and sales team plus agency partners, and $10K-$30K a month in paid search and social.
Strengths Enterprise ABM, full-funnel measurement, RevOps and marketing ops, and HealthTech go-to-market.
Stack HubSpot Enterprise, Salesforce and Pardot, GA4, Google Ads, LinkedIn Ads, Meta, WordPress, Tableau and Looker. Exploring Claude, n8n and MCP.
Credentials HubSpot Revenue Operations, HubSpot Solutions Architecture Fundamentals, RevPartners Revenue Performance Modeling, Google Ads, GA4, Meta Blueprint.

Education

Master of Business Administration (MBA) Candidate Candidate

Carnegie Mellon University, Tepper School of Business

2027 Cohort. Expected 2029.

B.A., Public Relations

Westminster College

New Wilmington, PA - 2016

Gallery

Behind the numbers.

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